study guides for every class

that actually explain what's on your next test

GDPR

from class:

Marketing Strategy

Definition

GDPR, or the General Data Protection Regulation, is a comprehensive data protection law enacted by the European Union in May 2018 that governs how personal data is collected, processed, and stored. It aims to enhance individuals' control over their personal information and establish strict guidelines for businesses regarding data privacy. GDPR sets out principles such as consent, transparency, and accountability, ensuring that organizations handle personal data responsibly and ethically.

congrats on reading the definition of GDPR. now let's actually learn it.

ok, let's learn stuff

5 Must Know Facts For Your Next Test

  1. GDPR applies to any organization that processes personal data of EU residents, regardless of where the organization is based.
  2. Consent must be clear, informed, and freely given; organizations cannot rely on pre-checked boxes or silence as a form of consent.
  3. Data breaches must be reported to the relevant authorities within 72 hours if they pose a risk to individuals' rights and freedoms.
  4. Fines for non-compliance with GDPR can reach up to €20 million or 4% of global annual turnover, whichever is higher.
  5. GDPR also mandates that organizations appoint a Data Protection Officer (DPO) if they are engaged in large-scale processing of sensitive personal data.

Review Questions

  • What are the key principles established by GDPR that organizations must follow when handling personal data?
    • GDPR establishes several key principles for organizations handling personal data. These include legality, fairness, and transparency; purpose limitation; data minimization; accuracy; storage limitation; integrity and confidentiality; and accountability. Organizations are required to process personal data lawfully and transparently while ensuring it is adequate and relevant for its intended purpose. This framework holds organizations accountable for their data practices and empowers individuals regarding their personal information.
  • Discuss the implications of GDPR for businesses operating outside the EU but processing data of EU citizens.
    • GDPR has significant implications for businesses operating outside the EU if they handle the personal data of EU citizens. Such businesses must comply with GDPR requirements, meaning they must implement appropriate data protection measures and ensure they respect the rights of EU residents regarding their personal information. Failure to comply can result in hefty fines and legal consequences, making it essential for these businesses to adopt robust data privacy practices to align with GDPR standards.
  • Evaluate how GDPR has transformed the landscape of consumer privacy and data protection globally.
    • GDPR has dramatically transformed consumer privacy and data protection worldwide by setting a high standard for data privacy laws. Its emphasis on individual rights, accountability, and transparency has inspired many countries to rethink their own regulations on data protection. Organizations globally are now more aware of the importance of consumer privacy and are increasingly implementing stricter measures to protect personal data. This shift has created a ripple effect, leading to more stringent regulations in various regions as they strive to align with GDPR's principles and respond to growing public concerns about privacy.

"GDPR" also found in:

Subjects (197)

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.