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Simple random sampling

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Marketing Research

Definition

Simple random sampling is a probability sampling method where every member of a population has an equal chance of being selected for a study. This technique helps ensure that the sample accurately represents the population, allowing for valid inferences about the larger group. By using simple random sampling, researchers can minimize bias and achieve a more reliable data collection process.

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5 Must Know Facts For Your Next Test

  1. Simple random sampling is often implemented using random number generators or drawing lots to ensure each member has an equal chance of selection.
  2. This method is particularly useful when the population is homogenous, meaning members are similar in key characteristics, reducing variability in results.
  3. It requires a complete and accurate sampling frame to effectively implement, as any omissions can lead to biased results.
  4. Simple random sampling is less practical with large populations, as it can be time-consuming and resource-intensive compared to other sampling methods.
  5. The reliability of data collected through simple random sampling often leads to greater confidence in statistical analysis and conclusions drawn from the research.

Review Questions

  • How does simple random sampling help in reducing bias in research studies?
    • Simple random sampling helps reduce bias by giving every member of the population an equal chance of being selected. This randomness prevents systematic favoritism toward certain groups, allowing for a more representative sample. As a result, findings from the sample are more likely to reflect the true characteristics of the entire population, enhancing the validity of the research.
  • What are the limitations of simple random sampling compared to stratified sampling in research design?
    • While simple random sampling is effective for achieving unbiased samples, it may not capture important subgroups within a diverse population. Stratified sampling addresses this limitation by ensuring representation across different strata or categories based on key characteristics. This means that while simple random sampling provides a broad overview, stratified sampling offers deeper insights into specific segments of the population.
  • Evaluate how using simple random sampling influences the overall validity and reliability of research findings.
    • Using simple random sampling significantly enhances the validity and reliability of research findings by minimizing selection bias and ensuring that every member has an equal chance of being included in the sample. This approach leads to more accurate estimates of population parameters and strengthens the generalizability of results. However, if not properly executedโ€”such as if thereโ€™s an incomplete sampling frameโ€”validity can be compromised, ultimately affecting conclusions drawn from the study.
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