Marketing Research
Content validity refers to the extent to which a measurement instrument, such as a questionnaire, accurately represents the construct it is intended to measure. This concept ensures that all relevant aspects of the construct are covered in the measurement tool, allowing for accurate and meaningful interpretations of the data collected. Establishing content validity is crucial during the design phase, particularly when creating questionnaires or assessments, as it influences both data quality and the overall reliability of findings.
congrats on reading the definition of content validity. now let's actually learn it.