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Peru

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Managing Global Tourism

Definition

Peru is a South American country known for its rich cultural heritage, diverse geography, and significant historical sites, such as Machu Picchu. It represents an emerging market in global tourism, attracting travelers with its blend of ancient civilizations, stunning landscapes, and vibrant cities.

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5 Must Know Facts For Your Next Test

  1. Peru has seen a rapid increase in tourist arrivals over the past decade, contributing significantly to its economy and positioning it as a key player in the global tourism market.
  2. The country boasts a diverse ecosystem, ranging from the Amazon rainforest to the Andes mountains and coastal regions, making it a prime destination for various types of tourism.
  3. Cultural festivals in Peru, such as Inti Raymi and the Feast of Corpus Christi, attract visitors looking to experience local traditions and customs.
  4. The Peruvian government has invested in infrastructure improvements to enhance accessibility to tourist sites, such as airports and roads leading to Machu Picchu.
  5. Peru's gastronomy has gained international recognition, with Lima being named the culinary capital of South America, drawing food enthusiasts from around the globe.

Review Questions

  • How has Peru positioned itself as an emerging market in global tourism?
    • Peru has positioned itself as an emerging market in global tourism by leveraging its rich cultural heritage and natural beauty. The government has focused on improving infrastructure to facilitate access to key attractions like Machu Picchu and Cuzco. Additionally, promotional campaigns highlighting its unique offerings have increased international awareness and interest among travelers.
  • Discuss the impact of ecotourism on Peru's economy and environment.
    • Ecotourism in Peru has had a positive impact on both its economy and environment by promoting sustainable practices that benefit local communities. This type of tourism encourages conservation efforts while providing economic opportunities for indigenous populations. By focusing on natural attractions like the Amazon rainforest, ecotourism helps raise awareness about environmental issues while preserving biodiversity.
  • Evaluate the role of cultural festivals in enhancing Peru's appeal as a tourist destination.
    • Cultural festivals play a crucial role in enhancing Peru's appeal as a tourist destination by showcasing the country's vibrant traditions and rich history. Events like Inti Raymi not only attract tourists but also foster cultural exchange and understanding. The emphasis on preserving local customs while integrating them into the tourism experience helps create a unique selling point that distinguishes Peru from other destinations.
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