Lead

Definition

In magazine writing, a lead is the opening sentence or paragraph that captures the reader's attention and sets the tone for the article. It’s crucial for engaging readers, providing a hook, and introducing the main idea or theme of the piece, making it a key element in both feature articles and opinion pieces.

5 Must Know Facts For Your Next Test

1. A strong lead is essential for grabbing a reader's interest; it can make or break whether someone continues reading the article.
2. Leads can take various forms, including summary leads that provide an overview of the story or creative leads that use anecdotes or striking statements.
3. In profile writing, a lead often highlights a unique aspect of the subject to draw in readers and set the stage for their story.
4. Opinion pieces typically utilize leads that present a bold statement or viewpoint to engage readers immediately and prompt them to think critically.
5. Effective leads are concise and impactful, aiming to deliver essential information while also intriguing the audience.

Review Questions

• How does the structure of a lead contribute to the overall effectiveness of a feature article?
  • The structure of a lead is critical as it determines how effectively an article engages its readers. A well-crafted lead should succinctly summarize the main theme while providing an intriguing hook that encourages further reading. By creating an immediate connection with the audience, it sets the tone for the entire piece and can influence how readers perceive the subsequent content.
• What techniques can writers use to create compelling leads in profile writing?
  • Writers can employ various techniques to craft compelling leads in profile writing, such as using vivid anecdotes, impactful quotes, or striking statistics. By starting with a personal story or an intriguing fact about the subject, writers can capture readers' attention right away. Additionally, creating emotional resonance through descriptive language helps establish a connection with the audience and provides insight into the subject's personality or experiences.
• Evaluate the role of leads in opinion pieces and how they shape reader perceptions.
  • Leads in opinion pieces play a significant role in shaping reader perceptions by presenting a clear and provocative viewpoint from the outset. This strong opening not only grabs attention but also frames how readers will interpret the arguments presented in the piece. By using bold statements or questions, writers can challenge conventional thinking and prompt deeper reflection on the topic at hand, effectively guiding readers through their persuasive narrative.

Related terms

nut graf: A paragraph that explains the significance of the story and provides context, often following the lead.

anecdote: A brief, engaging story used to illustrate a point or theme, often employed in leads to draw readers in.

headline: The title or main heading of an article that summarizes its content and grabs attention, working alongside the lead.