Magazine Writing and Editing
Audience segmentation is the process of dividing a broader audience into smaller, more defined groups based on specific characteristics such as demographics, interests, behaviors, and preferences. This technique helps in tailoring content and marketing strategies to meet the unique needs of each segment, ensuring that the information resonates more effectively with different groups. By understanding these segments, publishers can enhance newsworthiness and reader interest, foster loyalty among readership, and optimize distribution channels to reach targeted audiences.
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