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Star power

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English Literature – 1670 to 1850

Definition

Star power refers to the influence and appeal that a prominent actor or actress holds, which can significantly affect a play's success and audience draw. This concept became especially crucial during the reopening of theaters in the late 17th century, as audiences began to gravitate towards performances featuring well-known personalities, enhancing ticket sales and cultural relevance.

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5 Must Know Facts For Your Next Test

  1. During the reopening of theaters after closures, star power played a vital role in attracting audiences who were eager to see famous performers.
  2. Prominent actors and actresses could command higher salaries due to their ability to draw large crowds, making them essential for producers and theater owners.
  3. Star power not only influenced ticket sales but also affected the critical reception of plays, as audiences were often more forgiving of plot weaknesses if they were entertained by beloved stars.
  4. The emergence of star power coincided with new dramatic conventions that emphasized character development and personal narratives, allowing stars to showcase their talents more effectively.
  5. The shift towards valuing star power marked a significant change in theatrical marketing strategies, with promotions often focusing on featured performers rather than the playwright or production team.

Review Questions

  • How did star power influence audience attendance in theaters during the late 17th century?
    • Star power had a significant impact on audience attendance as theaters reopened. Famous actors brought with them a built-in audience that was eager to see their performances, which greatly increased ticket sales. This appeal was so strong that theater owners began to prioritize casting well-known stars in productions to ensure financial success and attract larger crowds.
  • In what ways did the emergence of star power alter the dynamics of theatrical productions?
    • The rise of star power shifted the dynamics of theatrical productions by placing greater emphasis on individual performers over ensemble casts. Producers started to design marketing strategies that highlighted the starring actors rather than focusing on playwrights or directors. This change also meant that the strengths and weaknesses of a production could often be overshadowed by the presence of a popular star, affecting critical responses and audience expectations.
  • Evaluate the long-term effects of star power on theater as an art form from the late 17th century onwards.
    • Star power has had lasting effects on theater as an art form since the late 17th century. It led to a commercialization of theater, where financial success became increasingly tied to the popularity of specific actors. This trend not only shaped casting decisions but also influenced the types of stories being told, prioritizing narratives that showcased star talents. Over time, this focus on individual stars contributed to the evolution of modern theater and film industries, where box office appeal remains a critical factor in artistic endeavors.
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