Contingent valuation is a survey-based economic technique used to estimate the value of ecosystem services by asking individuals how much they would be willing to pay for specific environmental benefits. This method is particularly useful in assessing non-market values, allowing researchers to quantify the economic worth of natural resources, biodiversity, and environmental improvements. By capturing people's preferences and willingness to pay, contingent valuation plays a crucial role in making informed decisions about conservation and resource management.
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