Law and Ethics of Journalism
Media influence refers to the way in which mass media, including news outlets, social media, and entertainment, shape public perception and opinion about various issues. This influence occurs through framing and agenda-setting, where certain topics are highlighted or downplayed, ultimately affecting how audiences understand and engage with those topics. The media acts as a gatekeeper, determining which information is presented and how it is interpreted, thus playing a crucial role in shaping societal norms and values.
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