Trend-jacking is the practice of leveraging a current trend, event, or popular topic in marketing strategies to create relevant content that resonates with audiences. By inserting a brand or product into ongoing conversations, businesses can enhance their visibility and engage with consumers in a timely manner. This tactic often relies on social media to amplify reach and capitalize on the viral nature of trends.
congrats on reading the definition of trend-jacking. now let's actually learn it.