Investor Relations
Book building is a systematic process used by underwriters to determine the demand for an initial public offering (IPO) and set the appropriate price for the shares. This process involves gathering bids from potential investors, allowing the company to gauge interest and finalize the offering price based on the feedback received. It plays a crucial role in ensuring that the IPO is effectively priced and attracts the right investor base, which is essential for successful capital raising.
congrats on reading the definition of book building. now let's actually learn it.