Intro to Probability for Business
A/B testing is a statistical method used to compare two versions of a webpage, app, or product to determine which one performs better. It involves splitting a sample group into two segments where one segment interacts with version A and the other interacts with version B, allowing businesses to make data-driven decisions based on user preferences and behaviors. This technique is crucial for optimizing user experience and maximizing conversion rates, as it relies on real user data to guide improvements.
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