Intro to Hospitality and Tourism
Branding is the process of creating a unique identity and image for a product, service, or organization in the minds of consumers. This involves using names, logos, designs, and messaging that communicate the essence and values of what is being offered. Effective branding fosters loyalty and helps distinguish an entity from its competitors, influencing perceptions in various contexts such as events, tourist attractions, lodging establishments, and organizational management.
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