Intro to Social Media
Brand audits are comprehensive assessments of a brand's current position in the market, analyzing its strengths, weaknesses, opportunities, and threats (SWOT) in relation to competitors and consumer perception. This evaluation helps in understanding how a brand is perceived by its audience and what adjustments might be needed to enhance its presence and effectiveness on social media platforms. A brand audit often includes examining branding elements such as messaging, visual identity, engagement metrics, and overall online reputation.
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