Intro to Public Relations

study guides for every class

that actually explain what's on your next test

General Data Protection Regulation (GDPR)

from class:

Intro to Public Relations

Definition

The General Data Protection Regulation (GDPR) is a comprehensive data protection law enacted by the European Union in May 2018, aimed at enhancing the protection of personal data for individuals within the EU. This regulation establishes guidelines for the collection, storage, and processing of personal information, giving individuals greater control over their own data and ensuring that organizations are held accountable for data privacy practices.

congrats on reading the definition of General Data Protection Regulation (GDPR). now let's actually learn it.

ok, let's learn stuff

5 Must Know Facts For Your Next Test

  1. GDPR applies to all organizations operating within the EU and those outside the EU that offer goods or services to EU residents.
  2. One of the key principles of GDPR is obtaining explicit consent from individuals before collecting or processing their personal data.
  3. Individuals have the right to access their personal data and request corrections or deletions, known as the right to be forgotten.
  4. Organizations must appoint a Data Protection Officer (DPO) if they process large volumes of sensitive data or monitor individuals regularly.
  5. Non-compliance with GDPR can result in severe fines, reaching up to 4% of an organization's global annual revenue or โ‚ฌ20 million, whichever is greater.

Review Questions

  • How does GDPR enhance individual control over personal data in comparison to previous data protection laws?
    • GDPR significantly enhances individual control by introducing more rigorous requirements for consent and empowering individuals with rights such as access to their personal data, correction capabilities, and the right to be forgotten. Unlike previous laws, which offered limited recourse for individuals, GDPR establishes clear guidelines for organizations regarding how they should handle personal data. This creates a more transparent process where individuals are informed about how their data is used and have a say in its processing.
  • Discuss the implications for organizations that fail to comply with GDPR regulations.
    • Organizations that fail to comply with GDPR face serious consequences, including hefty fines that can reach up to 4% of global annual revenue or โ‚ฌ20 million. Beyond financial penalties, non-compliance can damage an organizationโ€™s reputation and trustworthiness among consumers. As public awareness about data privacy grows, companies that are seen as irresponsible in handling personal information may struggle to maintain customer loyalty and face legal challenges from individuals or authorities.
  • Evaluate how GDPR impacts international businesses operating in multiple jurisdictions regarding data privacy standards.
    • GDPR imposes stringent data protection standards that affect international businesses by requiring them to align their practices with EU regulations if they handle personal data of EU citizens. This means that organizations must either comply fully with GDPR across all markets or establish separate policies for EU operations. The regulation fosters a heightened emphasis on data privacy worldwide as other countries consider implementing similar standards, thus elevating global expectations around how personal information is managed and protected.

"General Data Protection Regulation (GDPR)" also found in:

Subjects (63)

ยฉ 2024 Fiveable Inc. All rights reserved.
APยฎ and SATยฎ are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
Glossary
Guides