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🫧Intro to Public Relations
Key Terms

812 essential vocabulary terms and definitions to know for your Intro to Public Relations exam

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A

A/B Testing
Accountability
Accuracy
Action
Active listening
Active Publics
Advertising value equivalency
Advertorials
Advocacy campaigns
Advocacy communication
Agenda-setting
Agenda-setting theory
AI
American Red Cross
Analytics
Anecdotes
Ann Handley
Anonymity
AP Style
Apology strategy
Apple v. Samsung
AR
Arthur W. Page
Artificial intelligence
Artificial intelligence in pr
Astroturfing
Attitudes
Attribution
Audience adaptation
Audience Analysis
Audience engagement
Audience feedback
Audience Research
Audience segmentation
Augmented reality
Authenticity
Authority
AVE
Aware publics
Awareness

B

Backgrounder
Backlinks
Barcelona Principles
Behavioral Segmentation
Behaviors
Benchmarking
Benefit Segmentation
Best practices
Blockchain technology
Blog post
Body Language
Boilerplate
Bolstering
Bp oil spill communication
Brand advocacy
Brand ambassador
Brand awareness
Brand awareness surveys
Brand equity
Brand identity
Brand Loyalty
Brand management
Brand monitoring
Brand narrative
Brand positioning
Brand recovery
Brand storytelling
Brand trust
Branding guidelines
Bridging technique
Budget allocation
Buffer
Business impact
Buyer personas