Intro to Public Relations
A/B testing is a method used to compare two versions of a webpage, advertisement, or other marketing asset to determine which one performs better in achieving a desired outcome. By randomly presenting each version to different audience segments, it allows for data-driven decisions that optimize messaging, content, and overall user experience. This approach is crucial for tailoring communications to diverse audiences, enhancing content creation, analyzing social media effectiveness, and adapting strategies in a changing media landscape.
congrats on reading the definition of A/B Testing. now let's actually learn it.