George Gerbner was a prominent communication theorist best known for his work on cultivation theory, which examines the long-term effects of television on viewers' perceptions of reality. He believed that heavy television viewing could shape a person's worldview, leading them to perceive the world as more dangerous and violent than it actually is. Gerbner's research highlighted how media, particularly television, plays a significant role in molding societal norms and attitudes over time.
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