Qualitative data

Definition

Qualitative data encompasses non-numerical information used in sociological research to understand concepts, thoughts, and experiences. It is gathered through methods like interviews, observations, and open-ended surveys to explore the depth of social phenomena.

Related terms

Ethnography:

A research method focused on studying cultures and communities through close observation and participation.

Case Study: An in-depth examination of a single group, event, or individual to explore complex issues within its real-life context.

Open: ended Questions - Questions used in surveys or interviews that allow respondents to answer in their own words, capturing a wide range of insights