Ethnography is a qualitative research method used in sociology to study cultures and communities by observing and interacting with participants in their natural environment. It aims to provide a detailed and comprehensive understanding of people's behaviors, beliefs, and interactions.
The shared beliefs, values, norms, behaviors, and material objects that characterize a group or society.
Fieldwork: The act of collecting data or conducting research outside of a laboratory setting, often in natural environments where subjects live or work