key term - Ethnography

Definition

Ethnography is a qualitative research method used in sociology to study cultures and communities by observing and interacting with participants in their natural environment. It aims to provide a detailed and comprehensive understanding of people's behaviors, beliefs, and interactions.

Related terms

Participant Observation:

A research method where the researcher immerses themselves in a group or community to observe and participate in their activities.

Culture:

The shared beliefs, values, norms, behaviors, and material objects that characterize a group or society.

Fieldwork: The act of collecting data or conducting research outside of a laboratory setting, often in natural environments where subjects live or work