key term - Ventura

Definition

In the context of political science and media interactions, "Ventura" refers to the phenomenon where a candidate, often considered an outsider or from a non-traditional background, gains significant media attention and public support to secure an electoral victory. This term is inspired by Jesse Ventura's unexpected win as Minnesota governor in 1998, highlighting the power of media in influencing election outcomes.

Related terms

Media Effect: The influence that news outlets and social media have on people’s opinions, knowledge, attitudes, and behaviors toward politics.

Outsider Candidate: A candidate who does not come from a traditional political background or establishment, often bringing fresh perspectives or unconventional approaches to the campaign.

Electoral Victory: The achievement of winning a position or office in a government through the electoral process