Soft power

Definition

Soft power is the ability of a country to persuade or attract others to do what it wants without force or coercion, primarily through cultural or ideological means. It contrasts with hard power, which relies on military and economic means to influence others.

Related terms

Cultural Diplomacy: The practice of promoting a country's culture abroad as a means of building mutual understanding and soft power.

Public Diplomacy: Government strategies aimed at influencing foreign publics and governments through the exchange of ideas, information, art, and other aspects of culture.

International Relations: The study of the interactions between nations, including diplomacy, conflict, trade, and cultural exchanges