Simmonds

Definition

Social media influence refers to the power held by individuals or entities to affect public opinion, behaviors, and outcomes through content shared on online platforms. It encompasses both organic conversations and targeted campaigns designed to shape perceptions and drive engagement.

Related terms

Viral Content: Content that becomes widely spread across the internet through social sharing, often rapidly and organically due to its engaging or persuasive nature.

Echo Chamber: A situation in which beliefs are amplified or reinforced by communication and repetition inside a closed system, particularly prevalent in social media networks where diverse opinions are limited.

Digital Activism:

The use of digital tools (like social media) to bring about political or social change, harnessing online platforms to gather support, raise awareness, or coordinate activities.