Modi

Definition

In the context of the Internet and social media's role in politics, "Modi" refers to Narendra Modi, the Prime Minister of India, known for his strategic use of social media to communicate with the public and manage his government's image. His approach highlights the significant impact of digital platforms on political communication in illiberal representative regimes.

Related terms

Illiberal Representative Regimes: Political systems where elected officials undermine democratic principles, limiting opposition participation and curtailing civil liberties while maintaining a facade of democracy.

Social Media Campaigns: Organized efforts to spread information or promote policies through social media platforms, often used by politicians to reach and influence a broad audience quickly.

Political Communication: The ways in which politicians, governments, and activists convey messages to influence public opinion, policy decisions, and political culture