Lotz

Definition

Lotz is a conceptual term that highlights the evolving nature of media platforms, particularly focusing on how digital transformations have diversified content delivery and audience engagement. It underscores the shift from traditional media outlets to more dynamic, interactive, and web-based forms of media.

Related terms

Convergence: The merging of traditional media with digital technologies to create new forms of content delivery.

Digital Media: Media content that is stored in a digital format and accessed through digital devices such as smartphones or computers.

Interactive Media: A type of media that allows active participation from its audience, enabling two-way communication and engagement