Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025
Definition
Public opinion is the aggregate of individual attitudes or beliefs held by the adult population concerning political issues, policies, and leaders. It plays a pivotal role in shaping policy decisions and political actions within a society.
Related terms
Survey: A method used to collect data and measure public opinion on various topics through questionnaires.
The process through which individuals acquire their political beliefs and values, often influenced by family, schools, media, and significant life events.
Agenda: setting - The ability of the news media to influence the importance placed on the topics of the public agenda; if a news item is covered frequently and prominently, it is more likely to influence public opinion