key term - Kerry

Definition

In the context of political science and media interactions, "Kerry" refers to John Kerry's 2004 presidential campaign, which is often cited for its significant interactions with media, including how media coverage impacted public perception and election outcomes. The term highlights the role of media in shaping political narratives and the importance of strategic communication in elections.

Related terms

Media bias: The tendency of media outlets to promote specific viewpoints or agendas, which can influence public perception and electoral outcomes.

Public opinion: The collective attitudes or beliefs of the general population toward issues or individuals, often shaped by media representation.

Strategic communication: The purposeful use of communication by an organization or individual to fulfill its mission, such as a political campaign's efforts to influence voting behavior