Framing theory

Definition

Framing Theory suggests that how information is presented to the audience (the "frame") influences the choices people make about how to process that information. Frames highlight certain aspects of reality while obscuring others, effectively shaping public perception and opinion.

Related terms

Agenda Setting: The process by which media determines which issues are important enough to receive public attention.

Priming: The media's role in influencing the criteria by which political leaders and policies are judged through repeated exposure to a particular issue or perspective.

Gatekeeping: The control over what information is presented to the public and what is left out, often performed by editors and news producers