Cambridge Analytica

Definition

Cambridge Analytica was a British political consulting firm that combined data mining, data brokerage, and data analysis with strategic communication for the electoral process. It gained notoriety for its role in the political campaigns of 2016, particularly for unauthorized use of personal Facebook data to target voters.

Related terms

Data Mining: The process of examining large databases in order to generate new information or find patterns, often used in various contexts including marketing and political campaigning.

Electoral Process: The method by which a country or area's leaders are selected, typically involving voting by the populace and procedures regulated by law.

Strategic Communication: A purposeful use of communication by an organization to fulfill its mission, involving messaging aimed at influencing opinions or behaviors