Burstein

Definition

Public opinion encompasses the range of beliefs and attitudes held by the general public regarding political issues, policies, and personalities. It is significant in shaping political outcomes and policymaking processes.

Related terms

Opinion Polls: Surveys used to measure public opinion on various issues or support for political figures.

Political Socialization:

The process through which individuals acquire their political attitudes, values, and knowledge based on inputs from family, schools, media, and others.

Agenda Setting:

The ability of the news media to influence the importance placed on the topics of the public agenda.