Bradley

Definition

The Bradley Effect is a phenomenon in opinion polling where survey respondents provide false answers due to fear of appearing racially prejudiced. It specifically refers to the discrepancy between voter opinion polls and election outcomes when a white candidate is pitted against a non-white candidate.

Related terms

Opinion Polls: Surveys conducted to collect public opinion on various issues or preferences, often used in predicting election outcomes.

Social Desirability Bias:

A tendency of survey respondents to answer questions in a manner that will be viewed favorably by others, which can lead to inaccuracies in data collection.

Election Forecasting: The practice of predicting the outcome of elections before they occur, usually based on opinion polls and statistical models