Publicity

Definition

Publicity is the act of getting media coverage or attention for a brand, product, or event without direct payment. It is a key element in public relations strategies to foster positive associations and build goodwill among the public.

Related terms

Public Relations:

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Media Coverage: The reporting of news and events in newspapers, TV, radio, and online platforms.

Brand Awareness:

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services