Public relations

Definition

Public relations is a strategic communication process that organizations use to build and manage relationships with the public, aiming to create and maintain a positive image. It involves various activities such as media engagements, event management, and crisis communication to influence public perception and promote goodwill.

Related terms

Media Relations:

The practice of managing interactions and building relationships with journalists and media outlets to promote favorable coverage.

Crisis Communication:

A subset of PR focused on protecting and defending an organization's reputation during adverse or crisis situations.

Brand Awareness:

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services