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💼intro to business review

Derived Demand

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025

Definition

Derived demand refers to the demand for a product or service that is not directly desired by consumers, but rather stems from the demand for another, related product or service. It is a concept that explains how the demand for one good or service is influenced by the demand for another good or service.

5 Must Know Facts For Your Next Test

  1. Derived demand is a key concept in understanding the behavior of consumers and the dynamics of various markets.
  2. The demand for a product or service is often derived from the demand for another, related product or service, rather than being a direct demand.
  3. Derived demand is often more elastic than direct demand, meaning that the quantity demanded is more responsive to changes in price or other factors.
  4. Complementary goods are a prime example of derived demand, where the demand for one good is dependent on the demand for another good.
  5. Understanding derived demand is crucial for businesses to make informed decisions about product development, pricing, and marketing strategies.

Review Questions

  • Explain how the concept of derived demand relates to the behavior of consumers.
    • The concept of derived demand explains that the demand for a product or service is often not a direct demand, but rather stems from the demand for another, related product or service. This means that the behavior of consumers is influenced by the demand for complementary goods or services, rather than just the product or service itself. For example, the demand for golf clubs is derived from the demand for playing golf, as golfers need the clubs to participate in the sport. Understanding this relationship between products and services is crucial for businesses to make informed decisions about their offerings and marketing strategies.
  • Describe the relationship between derived demand and elasticity of demand.
    • Derived demand is often more elastic than direct demand, meaning that the quantity demanded is more responsive to changes in price or other factors. This is because the demand for a product or service that is derived from the demand for another good or service is more sensitive to changes in the underlying demand. For example, the demand for golf clubs may be more elastic than the demand for golf itself, as golfers may be more willing to substitute one type of club for another if the price changes, but may be less willing to substitute the entire sport of golf for another activity. Understanding the relationship between derived demand and elasticity of demand is important for businesses to effectively price and market their products or services.
  • Analyze how the concept of derived demand can impact a business's decision-making process.
    • The concept of derived demand can have significant implications for a business's decision-making process. By understanding that the demand for their product or service is often derived from the demand for another, related product or service, businesses can make more informed decisions about product development, pricing, and marketing strategies. For example, a business that manufactures golf clubs may need to closely monitor the demand for golf itself, as changes in the popularity of the sport could directly impact the demand for their products. Additionally, businesses may need to consider complementary goods and services when making decisions, as the demand for their product may be influenced by the demand for these related items. Overall, a deep understanding of derived demand can help businesses anticipate market trends, respond to changes more effectively, and ultimately improve their competitive position.

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