Reframing

Definition

Reframing is a communication strategy that involves altering the way information is presented to influence perception and understanding. By changing the context or emphasis of a message, reframing can shift attitudes, reshape narratives, and promote new interpretations of issues or events.

5 Must Know Facts For Your Next Test

1. Reframing can change public perception by shifting focus from negative aspects to more positive or constructive viewpoints.
2. It is often used in crisis communication to manage public response and mitigate damage to reputation.
3. Effective reframing can lead to more favorable outcomes in negotiations and conflict resolution by encouraging empathy and understanding.
4. Reframing is not just about changing words; it also involves understanding the audience's values and beliefs to connect with them more effectively.
5. This strategy is commonly utilized in social movements to inspire action by altering the narrative surrounding specific issues.

Review Questions

• How does reframing differ from framing in communication strategies?
  • Reframing differs from framing in that it specifically involves changing the context or perspective of information to alter how it is perceived, whereas framing focuses on how information is presented without necessarily changing its inherent meaning. While both concepts aim to influence audience interpretation, reframing actively seeks to promote new interpretations by emphasizing different aspects or implications of a message.
• Discuss the role of reframing in crisis communication and its potential impact on public perception.
  • In crisis communication, reframing plays a crucial role in shaping public perception by redirecting attention away from negative outcomes and focusing on positive actions being taken. This can help mitigate damage to an organization's reputation by instilling confidence and trust among stakeholders. For instance, during a scandal, a company may reframe its messaging to highlight its commitment to transparency and corrective measures, thus influencing how the public interprets the situation.
• Evaluate how reframing can be used as a tool for social change and the implications it has for public discourse.
  • Reframing can be a powerful tool for social change as it allows advocates to reshape narratives around critical issues, making them more relatable and urgent for wider audiences. By altering the language and context surrounding topics such as climate change or social justice, reframing encourages empathy and mobilizes action. This shift in perspective can significantly impact public discourse, leading to greater awareness and support for movements that aim for societal transformation.

Related terms

Framing:

Framing refers to the way information is organized and presented, influencing how people interpret and understand it. It involves highlighting certain aspects while downplaying others.

Agenda-Setting: Agenda-setting is the process by which media and communicators influence the importance placed on the topics of public discourse, determining what issues are considered significant.

Narrative Construction: Narrative construction is the process of creating a story around a particular event or issue, which shapes how audiences perceive and relate to that information.