350.org

Definition

350.org is a global grassroots climate movement that aims to address climate change by reducing atmospheric carbon dioxide levels to 350 parts per million, which scientists consider a safe limit. Founded in 2008 by Bill McKibben and a group of activists, the organization leverages technology and social media to mobilize people around the world, encouraging them to take action against fossil fuel use and advocate for renewable energy sources.

5 Must Know Facts For Your Next Test

1. 350.org organizes large-scale events such as Global Climate Strikes, bringing together millions of participants worldwide to advocate for climate action.
2. The organization utilizes social media platforms like Twitter and Facebook to spread awareness and mobilize grassroots campaigns effectively.
3. In 2014, 350.org helped organize one of the largest climate marches in history, with over 400,000 people marching in New York City ahead of the UN Climate Summit.
4. The name '350' refers specifically to the target level of carbon dioxide in the atmosphere that scientists believe is necessary for a stable climate.
5. 350.org collaborates with various organizations, communities, and youth groups worldwide, fostering a network of activists united in the fight against climate change.

Review Questions

• How does 350.org use technology and social media to enhance its advocacy efforts against climate change?
  • 350.org employs technology and social media as crucial tools in its advocacy efforts. By leveraging platforms like Twitter and Facebook, the organization reaches a vast audience, raises awareness about climate issues, and mobilizes supporters for campaigns and events. This online presence allows for rapid dissemination of information and facilitates community engagement, enabling thousands of individuals to connect and collaborate on climate action initiatives across the globe.
• Discuss the role of grassroots activism in the success of 350.org's initiatives and campaigns.
  • Grassroots activism is at the core of 350.org's approach, empowering local communities to engage in climate advocacy actively. This type of activism encourages ordinary people to participate in initiatives that resonate with their specific contexts, leading to a sense of ownership and commitment to the cause. The organization’s focus on grassroots movements fosters diverse local actions that contribute to a larger global narrative about climate change, demonstrating that collective efforts can effect significant change at both local and international levels.
• Evaluate the impact of 350.org on global climate movements and policy changes since its inception in 2008.
  • Since its inception in 2008, 350.org has significantly influenced global climate movements and policies through its advocacy efforts and grassroots mobilization strategies. The organization has raised public awareness about the dangers of high carbon dioxide levels and has pressured governments and institutions to adopt more aggressive climate policies. Its success in organizing massive events like climate strikes has galvanized support among youth and activists worldwide, leading to increased calls for accountability from fossil fuel companies. This momentum has spurred discussions around climate justice and sustainability, marking 350.org as a key player in shaping contemporary environmental discourse and policy.

Related terms

Climate Justice: A social movement seeking to address the inequities and injustices caused by climate change, emphasizing that those who are least responsible for climate change often suffer its worst impacts.

Grassroots Activism: A form of activism that focuses on local, community-based initiatives led by ordinary people rather than large organizations or institutions.

Divestment Movement: A campaign that encourages individuals and institutions to withdraw investments from fossil fuel companies in order to reduce their financial support for industries contributing to climate change.