Rapid response protocols are structured strategies designed to quickly address and manage potential crises or negative situations, especially in the digital landscape. These protocols ensure timely communication and engagement with stakeholders to mitigate damage to an organization's reputation. In today's fast-paced online environment, having these protocols in place is crucial for effective online reputation management and social listening, allowing organizations to react in real-time to emerging issues.
congrats on reading the definition of rapid response protocols. now let's actually learn it.