Ethical appeal

Definition

Ethical appeal, also known as ethos, is a rhetorical strategy used to persuade an audience by establishing the speaker's credibility and moral character. This type of appeal is essential in gaining the trust of the audience, allowing them to feel more inclined to accept the argument being presented. Ethical appeal often relies on the speaker's integrity, knowledge, and shared values with the audience, making it a powerful tool in effective communication.

5 Must Know Facts For Your Next Test

1. In Martin Luther King Jr.'s 'I Have a Dream' speech, he establishes ethical appeal by referencing his own moral integrity and the justness of the civil rights movement.
2. King uses personal anecdotes and historical references to bolster his credibility, showing that he has a deep understanding of the struggles faced by African Americans.
3. He connects his message with widely accepted moral principles, such as justice and equality, which resonates with his audience's values.
4. The effective use of ethical appeal in King's speech helped unify diverse groups by emphasizing common ethical beliefs, making his message more compelling.
5. King's reputation as a leader in the civil rights movement enhanced his ethical appeal, making his arguments more persuasive to listeners who trusted him.

Review Questions

• How does Martin Luther King Jr. establish ethical appeal in his 'I Have a Dream' speech?
  • Martin Luther King Jr. establishes ethical appeal in his 'I Have a Dream' speech by demonstrating his moral integrity and aligning his message with shared values of justice and equality. He shares personal experiences and references historical injustices, which create a connection with the audience and show that he truly understands their struggles. This builds trust and persuades listeners to accept his vision for a more equitable society.
• Analyze how King's ethical appeal contributes to the overall effectiveness of his speech.
  • King's ethical appeal significantly contributes to the effectiveness of his speech by enhancing his credibility as a leader within the civil rights movement. By presenting himself as morally upright and knowledgeable about the issues faced by African Americans, he engages the audience's trust. This trust allows him to address complex social issues while encouraging listeners to reflect on their own values and commitments to justice, creating a powerful call for action.
• Evaluate the impact of ethical appeal on public perception of the civil rights movement as represented in King's speech.
  • The ethical appeal present in King's speech had a profound impact on public perception of the civil rights movement by portraying it as a legitimate struggle for justice rooted in moral principles. By emphasizing ethics over mere emotional or logical arguments, King elevated the movement’s cause to one that resonated with fundamental human rights. This approach garnered widespread sympathy and support from diverse audiences, ultimately leading to increased momentum for change and greater awareness of racial injustices in America.

Related terms

Pathos: Pathos is an emotional appeal used to persuade an audience by evoking feelings such as pity, fear, or happiness.

Logos: Logos refers to logical appeal, where reasoning and facts are used to convince an audience of an argument.

Credibility: Credibility is the quality of being trusted and believed in, which is crucial for establishing ethical appeal.