WWF, or the World Wildlife Fund, is an international non-governmental organization focused on wildlife conservation and reducing human impact on the environment. Established in 1961, WWF is known for its efforts in promoting sustainability, protecting endangered species, and advocating for environmental policies worldwide. The organization's work highlights the importance of balancing ecological integrity with economic development, which can be a lesson in understanding the pitfalls of green marketing strategies that fail to resonate with consumers or that lack genuine commitment to sustainability.
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