Global Strategic Marketing

study guides for every class

that actually explain what's on your next test

Supply chain management

from class:

Global Strategic Marketing

Definition

Supply chain management refers to the coordination and oversight of all activities involved in the production and delivery of a product or service, from raw materials to the end consumer. It encompasses planning, sourcing, production, logistics, and monitoring to optimize efficiency and reduce costs. Effective supply chain management ensures that businesses can respond swiftly to market demands while maintaining sustainable practices and smooth international transportation.

congrats on reading the definition of supply chain management. now let's actually learn it.

ok, let's learn stuff

5 Must Know Facts For Your Next Test

  1. Supply chain management is crucial for enhancing customer satisfaction by ensuring timely delivery and quality of products.
  2. Sustainable practices in supply chain management include reducing waste, minimizing carbon footprints, and using eco-friendly materials.
  3. International supply chains involve complex logistics that must account for different regulations, tariffs, and transportation methods across borders.
  4. Technology plays a key role in supply chain management, with advancements like AI and IoT improving visibility and efficiency throughout the supply chain.
  5. Risk management is an important aspect of supply chain management, helping businesses anticipate disruptions and develop contingency plans.

Review Questions

  • How does effective supply chain management contribute to customer satisfaction in today's market?
    • Effective supply chain management plays a critical role in enhancing customer satisfaction by ensuring products are delivered on time and meet quality standards. By streamlining processes from sourcing to delivery, businesses can quickly adapt to changing consumer demands and preferences. This responsiveness not only builds customer loyalty but also strengthens a company's competitive advantage in the marketplace.
  • What are some sustainable practices that can be integrated into supply chain management to address environmental concerns?
    • Sustainable practices in supply chain management can include using renewable resources, reducing packaging waste, optimizing transportation routes to lower emissions, and implementing recycling programs. Companies can also focus on collaborating with suppliers who prioritize sustainability. These practices not only reduce environmental impact but can also lead to cost savings and improved brand reputation.
  • Evaluate the impact of international logistics on the effectiveness of supply chain management in a globalized economy.
    • International logistics significantly affects the effectiveness of supply chain management in a globalized economy by introducing complexities such as varying regulations, tariffs, and cultural differences. Businesses must navigate these challenges to ensure efficient transportation of goods across borders. Additionally, the ability to manage international logistics effectively can enhance competitiveness by enabling quicker market entry and better resource allocation across regions.

"Supply chain management" also found in:

Subjects (87)

© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
Glossary
Guides