Intro to Creative Development
Cross-promotion is a marketing strategy where two or more brands collaborate to promote each other's products or services, leveraging their combined audiences for mutual benefit. This technique often involves sharing promotional content, co-hosting events, or bundling products, and is particularly effective in maximizing exposure while minimizing costs. By engaging in cross-promotion, brands can tap into new customer bases, enhance brand visibility, and create synergistic relationships that strengthen their market positions.
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