Intro to Marketing
Globalization is the process of increased interconnectedness and interdependence among countries, primarily through trade, investment, technology, and cultural exchange. It enables businesses to operate on a global scale, impacting various aspects such as logistics and supply chain management, which facilitate the flow of goods and services across borders. Furthermore, globalization plays a crucial role in shaping international market entry strategies as companies navigate diverse markets to expand their reach and adapt to local consumer preferences.
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