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📣Intro to Marketing
Key Terms

883 essential vocabulary terms and definitions to know for your Intro to Marketing exam

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4 Ps
4 Ps of Marketing
4Ps of Marketing
7 Ps of Marketing

A

A/B Testing
Abandonment rate
Academic Publications
Accessible
Acquiescence bias
Action Plan
Adaptive Strategies
Adoption rate
Advertising
Advertising budget
Advertising impact
Advertising objectives
Advertising standards
Advertising Standards Authority
Affiliate marketing
Agent
Agile Approaches
Agile marketing
Agility in Branding
AIDA Model
Algorithms
Amazon Marketplace
American Marketing Association
Anchor Pricing
Ansoff Matrix
Antecedent States
Approach
Assertiveness
Attitude
Attitude Formation
Attitudes
Attribution models
Augmented reality marketing
Automated picking systems
Automated storage and retrieval systems
Average deal size

B

B2b
B2c
Backlinking
Banner ads
Beacon Technology
Beacons
Behavioral pricing
Behavioral segmentation
Beliefs
Benchmarking
Biodegradable products
Blockchain technology
Blogging
Bonuses
Boston Consulting Group Matrix
Brand adaptability
Brand architecture
Brand awareness
Brand awareness objectives
Brand consistency
Brand equity
Brand image
Brand infringement
Brand Loyalty
Brand loyalty apps
Brand Management
Brand messaging
Brand name
Brand perceptions
Brand personality
Brand positioning
Brand recognition
Brand reputation
Branding
Branding strategy