Intro to Marketing
Data privacy refers to the proper handling, processing, storage, and usage of personal information, ensuring that individuals have control over their own data. In today's digital landscape, where vast amounts of personal information are collected, data privacy has become a crucial issue that impacts how companies conduct marketing research, interact on social media, and develop mobile applications. This focus on data privacy helps establish trust between consumers and businesses while ensuring compliance with regulations.
congrats on reading the definition of data privacy. now let's actually learn it.