JustGiving

Definition

JustGiving is a prominent online crowdfunding platform that enables individuals, charities, and organizations to raise funds for various causes and projects. It connects donors with fundraisers, making it easy to support charitable endeavors, personal challenges, or community projects through simple online contributions. This platform represents a significant evolution in fundraising, allowing for social sharing and peer-to-peer donations.

5 Must Know Facts For Your Next Test

1. JustGiving was founded in 2000 and has since grown into one of the largest fundraising platforms globally, enabling millions of people to raise money for various causes.
2. The platform allows users to create personalized fundraising pages that can be shared across social media, increasing visibility and encouraging donations.
3. JustGiving takes a percentage of the funds raised as a fee, which helps support the platform's operations and development.
4. It has facilitated fundraising for various causes, from personal medical expenses to disaster relief efforts, showcasing its versatility in supporting both individual and communal needs.
5. JustGiving also offers features like gift aid in the UK, allowing donations to be increased by 25% through tax relief provided by the government.

Review Questions

• How does JustGiving facilitate the connection between fundraisers and donors, and what are the implications of this model for traditional fundraising methods?
  • JustGiving facilitates connections between fundraisers and donors by providing an online platform where individuals can easily set up personalized fundraising pages. This model shifts traditional fundraising from reliance on physical events or direct appeals to a digital format that allows broader reach through social media sharing. The implications include increased accessibility for both fundraisers and donors, making it easier for anyone to participate in charitable giving regardless of their location.
• Discuss the role of social media in enhancing the effectiveness of fundraising campaigns on JustGiving.
  • Social media plays a critical role in enhancing fundraising campaigns on JustGiving by enabling users to share their campaigns with friends, family, and broader networks. This sharing amplifies visibility and can lead to viral support, often resulting in higher donation amounts than traditional methods. Additionally, the interactive nature of social media allows for real-time updates and engagement with potential donors, fostering a sense of community around the cause.
• Evaluate how JustGiving's fee structure impacts both fundraisers and charities in the context of sustainable funding models.
  • JustGiving's fee structure impacts fundraisers and charities by taking a percentage from the total amount raised, which can create concerns regarding net proceeds for the actual cause. While this model supports the platform's sustainability and continuous development, it can limit the total funds available to recipients if not clearly communicated. Evaluating this dynamic reveals the balance needed between operational costs of crowdfunding platforms and maximizing support for charitable endeavors, highlighting ongoing discussions about transparent funding models within the crowdfunding landscape.

Related terms

Crowdfunding: The practice of raising small amounts of money from a large number of people, typically via the internet, to fund a new project or venture.

Donation-based crowdfunding: A type of crowdfunding where individuals contribute money to support a cause without expecting any financial return, often utilized by charities and nonprofits.

Social media fundraising: The use of social media platforms to promote fundraising campaigns and engage potential donors through shares and likes.