Kickstarter

Definition

Kickstarter is a crowdfunding platform that allows creators to raise funds for their projects through small contributions from a large number of people. It has transformed the way films and other creative works are funded by enabling independent filmmakers to connect directly with potential backers, thereby democratizing the production process and reducing reliance on traditional financing methods.

5 Must Know Facts For Your Next Test

1. Kickstarter was launched in 2009 and has since facilitated the funding of thousands of film projects, ranging from short films to feature-length movies.
2. The platform operates on an all-or-nothing funding model, meaning that if a project's funding goal is not reached, no money is collected from backers.
3. Many successful films have used Kickstarter to gain initial funding, leading to broader distribution and even critical acclaim.
4. Creators can offer various reward tiers to backers, which can include anything from a thank-you note to exclusive screenings or merchandise related to the film.
5. Kickstarter not only helps with funding but also builds an audience and community around the project before it’s completed.

Review Questions

• How does Kickstarter change the traditional funding landscape for filmmakers?
  • Kickstarter alters the traditional funding landscape by allowing filmmakers to bypass conventional studios and financiers. This direct connection between creators and potential backers fosters greater creative freedom and reduces the financial barriers typically associated with film production. By using Kickstarter, filmmakers can engage their audience early in the process, cultivating interest and support before the film even begins production.
• Discuss how the all-or-nothing funding model of Kickstarter influences project creators' strategies.
  • The all-or-nothing funding model compels project creators to set realistic funding goals and develop effective marketing strategies. This structure encourages creators to thoroughly plan their campaigns to ensure they reach their target amount within a specified timeframe. As a result, filmmakers often invest considerable effort into promoting their projects, which can lead to increased visibility and community engagement while also providing motivation to create high-quality content.
• Evaluate the impact of Kickstarter on independent filmmaking and how it reflects broader changes in digital technologies.
  • Kickstarter's rise signifies a shift in independent filmmaking by democratizing access to funding and showcasing the potential of digital platforms. By facilitating direct connections between creators and audiences, it empowers filmmakers to maintain control over their work while tapping into collective support. This mirrors broader changes in digital technologies that enable greater collaboration and participation across various creative industries, allowing for more diverse voices and stories to emerge in an increasingly crowded marketplace.

Related terms

Crowdfunding: A method of raising money for a project by collecting small amounts of money from a large number of people, typically via the internet.

Backer: An individual or entity that supports a project on Kickstarter by pledging money, often in exchange for rewards or perks.

Funding Goal: The specific amount of money a project creator aims to raise on Kickstarter, which must be met for the project to receive any funds.