High Dynamic Range (HDR) is a technology that enhances the contrast and color range in images and videos, allowing for more vibrant and realistic visuals. This technology meets the evolving audience expectations for higher quality viewing experiences, providing deeper blacks and brighter whites, as well as a wider spectrum of colors that can be displayed. As audiences increasingly seek immersive experiences in their media consumption, HDR plays a significant role in meeting these demands by making visuals more lifelike.
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