Ethnomusicology

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Putumayo World Music Label

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Ethnomusicology

Definition

Putumayo World Music is a record label that specializes in promoting music from diverse cultures around the world, founded in 1993. The label aims to introduce listeners to global music styles through curated compilations, highlighting the hybridization and fusion of different musical traditions. By showcasing artists from various genres and regions, Putumayo fosters cultural exchange and appreciation.

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5 Must Know Facts For Your Next Test

  1. Putumayo's mission is to connect people through music by celebrating cultural diversity and promoting social responsibility.
  2. The label's compilations often include artists from various genres like reggae, Afrobeat, and folk, illustrating the fusion of musical styles.
  3. Putumayo has released over 200 albums since its inception, featuring music from more than 70 countries worldwide.
  4. The label uses eye-catching artwork on their album covers to reflect the cultural themes of the music, often inspired by traditional art forms.
  5. Putumayo also engages in charitable initiatives, donating a portion of its profits to support global causes such as environmental conservation and education.

Review Questions

  • How does Putumayo World Music Label exemplify the concept of hybridization in global music styles?
    • Putumayo World Music Label exemplifies hybridization by curating compilations that feature a blend of various musical traditions from around the globe. The label showcases artists who incorporate diverse influences into their work, creating unique sounds that reflect the fusion of cultural elements. This approach not only introduces listeners to different genres but also highlights the interconnectedness of music across cultures.
  • In what ways has Putumayo contributed to cultural exchange through its music compilations?
    • Putumayo contributes to cultural exchange by actively promoting music from different regions and styles, allowing listeners to experience sounds they might not encounter otherwise. By featuring diverse artists on compilation albums, Putumayo facilitates a greater understanding and appreciation of various cultures. This exposure encourages audiences to engage with global music communities and fosters a sense of connection between people from different backgrounds.
  • Evaluate the impact of Putumayo World Music Label on the global music industry and its role in shaping contemporary music trends.
    • Putumayo World Music Label has had a significant impact on the global music industry by popularizing world music and introducing it to mainstream audiences. Its emphasis on cultural diversity has influenced contemporary music trends, encouraging artists to experiment with cross-genre collaborations and draw inspiration from various cultural traditions. This has led to a richer musical landscape where hybrid forms thrive, ultimately reshaping how listeners perceive and engage with global sounds.

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