Economics of Food and Agriculture
Price discrimination is a pricing strategy where a seller charges different prices to different customers for the same good or service, based on varying factors like willingness to pay, purchase quantity, or consumer characteristics. This approach allows businesses to maximize profits by capturing consumer surplus and is particularly relevant in markets with distinct segments and varying demand elasticities. Understanding price discrimination is crucial for businesses in developing effective marketing and pricing strategies, especially in competitive environments.
congrats on reading the definition of price discrimination. now let's actually learn it.