User behavior analysis is the process of examining how users interact with an application or website to gain insights into their preferences, habits, and decision-making processes. This analysis helps in understanding user engagement, which is essential for optimizing mobile app user acquisition and retention strategies. By studying patterns in user behavior, developers and marketers can tailor their approaches to meet user needs, enhance the user experience, and ultimately improve conversion rates.
congrats on reading the definition of user behavior analysis. now let's actually learn it.